Marketing: An introduction
- ISBN: 9780133451276
- Availability: In Stock
- ALL 18,000
- Ex Tax: ALL 18,000
Author: Gary Armstrong, Philip Kotler
Year: 2014
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.